Scope of work
Everything included in the rebuild.
The pages you have been clicking through are working front-end code, not screenshots of a design. This is what turning them into a live platform involves — stated in full, including what is deliberately left out.
Foundation
The website itself
Complete rebuild
Every page designed, written and built from scratch on a modern framework — with all thirteen years of existing URLs carried across via proper redirects.
Speed engineering
Target 90+ mobile PageSpeed and under 500 KB first load. Images compressed to WebP, no render-blocking web fonts, global CDN.
Built mobile-first
Designed on a phone screen before a desktop one, because that is where aesthetic patients browse and book. Tested on real devices.
Treatment photography
Direction for a shoot, or sourcing and licensing where a shoot is not practical, plus full optimisation.
Content written for you
600–900 words per treatment page, written from your protocols and reviewed by you — including the hormone and weight-loss content that demonstrates medical authority.
Accessibility & compliance
Keyboard navigation, screen-reader labelling, colour contrast and clear medical disclaimers — which matter commercially as well as legally in a physician-led practice.
Being found
Search, local and AI visibility
Address conflict resolved
The highest-value quick win on your list. One consistent address everywhere, the Yelp listing corrected or merged, so Google stops hedging on whether the practice is real.
On-page SEO, every page
One correct H1 per page, a written title and description for each, proper heading hierarchy, internal linking and clean URLs.
Directory cleanup
One consistent name, address and phone number pushed to Yelp, Apple Maps, Bing Places, RealSelf and the health-sector aggregators.
Duplicate content consolidated
The second domain publishing pages about this practice pointed properly at the main site, so authority builds in one place instead of two.
Structured data
MedicalBusiness, Physician, Service, FAQPage and Review markup so Google and AI assistants can read your treatments, credentials and answers directly.
Written for AI search
Every heading phrased as a real patient question with the answer beneath. On medical topics Google explicitly rewards demonstrated expertise — a physician-led practice starts ahead here.
Making money
The revenue tools
This is what separates a website from a platform. Each one moves a different number: bookings, prepaid revenue, repeat rate, and basket size.
Your own appointment engine
The biggest single change for this practice. Four-step booking on your own domain with live availability and instant confirmation — replacing a contact form that loses every evening and weekend enquiry. Automatic reminders at 48 hours and on the morning cut no-shows. See it
Branded gift cards
Sold on your site rather than a third-party payment page. You are paid today for treatment delivered later, and the recipient is almost always a new patient arriving on a friend's recommendation.
Points and rewards
Credit earned on every treatment and product, applied automatically at the next booking. On injectables — repeated every three to four months — this is what decides who gets the repeat.
Wellness programme management
Hormone and weight-loss patients are your longest-retention, highest-value relationships. Automated review reminders, refill prompts and progress check-ins keep those programmes running rather than quietly lapsing.
Free assessment
A short questionnaire producing a personalised recommendation. The patient gets genuine guidance; you get a named lead with a stated concern from somebody not yet ready to book.
Page map
What gets built
Pages marked "in this preview" are already clickable.
| Page | Status | Purpose |
|---|---|---|
| Homepage | In this preview | Single commercial H1, treatments with imagery and pricing, booking, wellness, physician story, FAQ, location |
| Booking | In this preview | Four-step appointment engine with live availability |
| Treatment pages × 20+ | In the build | 600–900 words each, own H1, own schema, own booking CTA |
| Wellness programme pages | In the build | Hormones, weight loss — the authority content only a physician-led practice can publish |
| Physician page | In the build | Credentials and medical direction — the trust signal patients look for first |
| Gift cards | In the build | Amount selection, personal message, scheduled delivery |
| Rewards | In the build | Tiers, earnings calculator, referral programme |
| Contact & directions | In the build | Map, parking, Plano and Frisco access |
| Article hub | In the build | The question-led content that wins non-brand search |
| Policies | In the build | Privacy, cancellation, medical disclaimer |
The investment
What it costs, and what it has to return
Patient Revenue Platform
Complete rebuildUS$10,000
50% to start · 50% before launch
Roughly 6–8 weeks
What that covers
- Full rebuild — every page written, designed and built
- All existing URLs preserved with proper redirects
- Custom appointment booking engine, no plugin fees
- Address conflict resolved across all major directories
- Duplicate content consolidated behind one domain
- Branded gift card system
- Points and rewards programme
- Wellness programme automation and review reminders
- Complete on-page SEO across every page
- Google Business Profile claim and verification
- Structured data for treatments, physician, FAQs and location
- Speed engineering to 90+ mobile
- Search Console and Analytics set up and handed over
What has to happen to pay for it
Two independent routes to break-even, and the project delivers both at once. This is deliberately conservative — it assumes no improvement in search ranking at all, which is the outcome we are actually working toward.
Access, audit and architecture
Search Console and Analytics connected so we can finally see real traffic. Google Business Profile claimed and the address conflict corrected — this starts working while the build is still in progress.
Design, content and the platform
Every page written and built. Booking engine, gift cards, rewards and wellness automation integrated. Treatment photography shot or directed.
Speed, structured data and testing
Performance engineering to 90+ mobile, structured data across all pages, and full testing on real devices before anything goes live.
Go live and hand over
Migration with redirects so none of the thirteen years is lost, submission to Google, and a training session so your team can run it.
Straight answers
What is not included
Stated up front, because a scope that pretends to cover everything covers nothing.
Ongoing content writing after launch
The build includes all treatment and wellness copy plus the initial article set. Publishing new articles every month afterwards is a separate retainer — worth doing, but not bundled in here so the price stays honest.
Paid advertising
No Google or Meta ad spend and no campaign management. The platform is built so ads convert far better when you do run them, but the media budget is yours to decide separately.
Payment processing fees
Card processing costs are charged by the processor, not by us. What disappears is any per-booking commission a third-party booking plugin takes on top.
Hosting and domain renewal
Typically $20–$50 a month depending on traffic, billed directly to you rather than marked up through us. Your domain is paid to May 2027.
A guaranteed ranking position
Nobody can honestly promise a specific position on Google, and anyone who does is selling something. What is committed to here is every technical and content factor within our control, executed properly.